The eight tiers cover the full range of common use cases. Pricing is set per asset by the
uploader — the figures below are typical industry ranges shown for orientation only.
Some uploaders enable only a subset of tiers; others mark certain tiers "by negotiation."
Editorial
typically £100–£500
News, documentary, editorial journalism and non-commercial news media. Print,
broadcast and online editorial contexts where the use is reporting on, illustrating,
or commenting on real events.
Permitted
- News reports, current-affairs broadcasts, op-eds
- Documentary features and series (factual)
- Editorial articles and magazine spreads
- Journalistic social posts citing the asset in context
Excluded
- Advertising, marketing or sponsored content
- Political campaigns and product endorsements
- Use as a brand-led or commercial creative asset
Film & TV
typically £500–£5,000
Use within scripted and unscripted productions for cinema, broadcast television and
streaming platforms. Includes use as a virtual location, plate, background, or visual
element within a finished programme.
Permitted
- Feature films, drama, scripted series, documentaries
- Streaming originals and broadcast TV
- Virtual production plates and LED-volume use
- Promotional clips and trailers for the production
Excluded
- Advertising spots, brand films, sponsored content
- Video games or interactive experiences
- Re-sale of the asset to third parties
Advertising & Commercial
typically £750–£10,000
Brand campaigns, commercial spots, marketing collateral and any use that promotes a
product, service or brand. The most permissive tier for paid media.
Permitted
- TV, online and out-of-home advertising
- Brand films, social ad creative, paid posts
- Print campaigns, billboards, sponsored content
- Internal pitch decks for the campaign
Excluded
- Interactive video games and embedded simulations
- Training of machine learning / AI models
- Sub-licensing to other brands or agencies
Video Games
typically £500–£5,000
Use within interactive games and entertainment software — console, PC, mobile, web
and VR/AR titles. Covers shipping the asset as part of a playable build.
Permitted
- Inclusion in shipping game builds across platforms
- VR / AR interactive experiences
- In-game marketing material derived from the asset
- Indie and AAA titles, free-to-play and premium
Excluded
- Gambling and real-money gaming products
- NFT minting, blockchain trading, derivative tokens
- Use to train ML models or generate derivative scans
Online & Digital
typically £150–£1,500
Owned and organic digital channels: websites, organic social, blogs, podcasts (visual)
and digital newsletters. Not paid media.
Permitted
- Embeds on your own website and microsites
- Organic social posts, podcast video, blog illustration
- Online courses and e-learning (non-commercial)
Excluded
- Paid social, search or display advertising
- Broadcast distribution or in-game integration
- Sub-licensing to clients or third parties
Education & Research
typically £50–£500
Academic, educational and non-commercial research contexts. Lectures, university
coursework, research papers, museum and gallery exhibitions where there is no
commercial fee charged for the asset itself.
Permitted
- University lectures, seminars and coursework
- Academic papers, theses and citations
- Museum and gallery exhibitions (non-commercial)
- Free e-learning modules and open courseware
Excluded
- Paid courses or commercial training products
- Broadcast distribution or advertising use
- Re-distribution of the asset to students for download
Private & Internal
typically £200–£2,000
Internal business use only. Pitching, R&D, private presentations and mood films
that are not distributed publicly. Useful for agencies and productions exploring an
idea before committing to a higher tier.
Permitted
- Internal pitch decks and client presentations
- Private mood reels, treatments and look-dev
- R&D, previs and rights-cleared rehearsals
Excluded
- Any public-facing distribution or broadcast
- Social, advertising or marketing use
- Sharing files with anyone outside the Licensee
By Negotiation
price set per request
Anything that falls outside the standard tiers — exclusive arrangements, bespoke
territories, extended durations, AI training, derivative works, or sub-licensing.
Terms are agreed in writing on a case-by-case basis.
Permitted (subject to written terms)
- Exclusive or first-look arrangements
- AI / ML training, dataset inclusion, generative use
- NFT, blockchain or token-gated products
- Sub-licensing, derivative works, white-label use
Process
- Submit a request via the asset page or email
- Magnitude responds with a quote and proposed terms
- Licence issued only once written terms are signed